1

Enter Your Average Monthly Revenue (Per Customer)

Input how much revenue you generate from a typical customer each month. This forms the foundation for calculating profitability.

2

Set Your Profit Margin %

Provide your profit margin to determine how much of your revenue contributes to profit after expenses.

3

Define Your Average Term (Months)

Enter the average length of time a customer stays with your business. This helps calculate their long-term value.

4

Adjust Your CPA% Target (Cost Per Acquisition)

Set the percentage of customer lifetime value you’re willing to invest in acquiring a new customer. This ensures your acquisition costs remain sustainable.

5

Set Your New Customer Goal

Input the number of new customers you want to acquire. This helps estimate the budget needed to achieve your growth targets.

6

Analyze Your Results

Review your projected metrics, including total spend, profit lift, and ROI, to ensure your marketing strategy aligns with your business goals and maximizes profitability.