What Is It?
Traditional advertising focuses on bombarding people with messages and using psychological tricks to persuade them to take any action the advertiser wants. This "push" method of marketing is costly, and it is quite difficult to make it work profitably. Content marketing switches things up by creating valuable content that "pulls" people towards whatever you are trying to promote or sell. You can achieve a higher conversion rate with content marketing, and you don't even need to promote as much.
What You Get
We help you through all phases of the content marketing process. It means you have professional help from start to finish. The result is a brand that people will come to trust and respect. People will be more likely to want to use your services because they see you as the expert in your niche. It will also help you with growth, as you will now be able to do more with your advertising dollars.
What We Do
We work with you through all the phases of content marketing to ensure you attract more people to your website. We create the optimized content you need and help you spread it all across the digital universe. That helps your traffic numbers, but it also impacts the results you get from SEO. We also optimize your content to be focused on conversions, meaning that you will have more people signing up or buying. Simply put, we are here to improve your bottom line through excellent content that doesn't break the bank. We understand the ins and outs of creating great content for the Internet, and you can trust our professionals to help you get the job done.
Content Research
In content marketing, the research process involves looking for content that has resonated with the market before. By understanding what type of content the marketplace is hungry for, you can create the perfect solution for its needs.
Content Creation
Content creation is where you put what you learned from research into action. It means crafting the perfect content to attract the most people possible. You can also focus on things like virality to spread your content across the Internet. If you are focusing on a specific marketing channel, this is also where you change your content to make it work on that marketing channel.
Content Distribution
Content isn't helpful if no one reads it. There are many marketing channels to distribute your content, and it helps you reach a wider audience. If your content is good, people are more like to spread it, meaning you get even more eyes looking at what you put out.
Virality
The last thing to think about is virality. Virality has been broken down into a science in itself, which means that you have a great chance of creating the perfect environment to make your content go viral. Viral content has many short-term and long-term implications. In the short term, you get more traffic, but the long-term benefit is tertiary SEO benefits.
Deliverables
Market Research
This is the most crucial step. We painstakingly analyze the market and your competition. We look at the past and anticipate the future. We try to predict what content will be the most attractive based on what has come before it. We also look at the various marketing channels you can use, which helps us figure out even more ways to optimize and customize the content. We also focus on a long-term content strategy to ensure you get more bang for your buck over time. With that information, we start preparing for the next step.
Content Creation
After research, we go through the content creation process. We finally use our knowledge about your market to create the words that will delight potential readers. We use various copywriting principles to deliver compelling content tuned to the reader. We also write the content to ensure it has the best chance of going viral.
Content Promotion
We help you with the entire content promotion process as well. We help you find the channel that will resonate with your business the most. We also focus on timing to ensure your content promotion effort has the most impact possible. This combination of content promotion with the embedded virality of the content we produce ensures that it spreads all across the Internet. This helps you boost your bottom line without doing any extra work.
Testing and Tweaking
Not every piece of content will have the intended impact from the start. Because of that, we will constantly test and tweak your content to ensure it gives you the best results imaginable. This testing and tweaking process involves optimizing promotion, titles, and timing. We take that integrated approach to help your efforts in dramatic ways. We also constantly tweak the text to ensure it provides the most value possible for the person reading it.
Channel Optimization
We conduct detailed research into each channel to which we promote your content. That level of Channel optimization ensures you have fantastic results with the majority of your content posting efforts. Every marketing channel has an optimum way of presenting your content. We use our understanding of the channel to ensure that you get the best results. For example, we tweak your social media content to be as shareable as possible. With content like infographics, we focus on delivering the most helpful information possible to present you as the expert. This matching of content to the correct channel separates us from other companies in this area.
Copywriting
The final step is to persuade the user to take the action we want. Content marketing uses a soft approach when compared to other marketing types. We utilize our understanding of consumer psychology to improve conversion rates dramatically.
Start the Process
Does your content marketing need a tuneup? Let our team of experts streamline and optimize your content marketing to deliver the most value possible for your business. Let us improve your traffic and your brand position as the expert. The only people who won't be happy will be your competitors.
