These programs will help you develop insights into your consumers. Once you have these insights, you can undertake analysis to reach social business intelligence, hence improving your marketing strategy. It would be a good idea to try out a couple of social media monitoring tools and choose one that is best for you.
What is the Meaning of Social Media Monitoring?
Social media monitoring involves tracking keywords, hashtags, URLs, and mentions that are relevant to your brand to stay informed about your industry and audience. It is the process of listening to conversations that relate to your brand on social media. The reasons why businesses do social media monitoring are to connect with their customers, provide excellent customer support, understand social media trends, and measure the social media reach. The other reasons for social media monitoring include: Maximize ROI on a marketing campaign, Offer better customer service that the competitors, Generate more leads by connecting with influential figures, Save reputation by avoiding a PR disaster.
Having a great social monitoring tool will make the lives of community managers easier when strategizing and creating content. It will provide the insights needed to lead C-suite discussions about your business will go to next. Below are some of the best social monitoring tools that you can use in your business.
Hootsuite
Hootsuite is the simplest social monitoring tool as it is customizable and can monitor any social platform. Its customizable search streams enable you to see what is going on at a glimpse. You can zero in on important trends, topics, and social mentions based on hashtags, keywords, specific users, and locations. It comes with a free plan where streams are included, and you can try out the professional plan for free for 30 days. With Hootsuite, you can search for a topic or keyword, and filter by demographics, date, location, and much more.
Sprout Social
This is a high-end professional tool that can be used for social media management. Its features relate to optimization and social media management, although it also includes social media listening capability and social CRM tools. The platform allows you to retweet, repin, repost, and reply to messages, like items, etc., all on Sprout Social. One can filter their inbox in many ways, including by hashtags and keywords, and group the messages in any desired way. This tool enables you to track the mentions for your competitors, selected keywords, or your brand, and you can quickly rebuild search queries on it.
Mention
Mention can be used to scour social media and the web for powerful market insights. There is a solo plan that is designed for use by a single person to monitor their brand. Small businesses can use the Starter Plan to monitor their brand and what competitors are doing. There is a Company Plan that allows you to crawl Facebook, Twitter, and historical data among many other things. This tool allows you to monitor social media, the web, forums, and blogs to get an insight into your industry and your brand.
Agora Pulse
Agora Pulse has a clean ad straightforward interface that allows you to set up the relevant social listening parameters. You can listen to the relevant conversation concerning your brand and further refine your Twitter and YouTube searches by providing the words that are not to include in saved searches. If you want to be more specific, you can add language and location parameters. You will get to specifically target only the topics that you want to listen to. Agora allows you to react in real-time by replying, retweeting, or replying in DM/PM.
Talkwalker
Talkwater provides more the 50 filters that can monitor conversations from 150 million data sources. It monitors blogs, videos, forums, review sites, news sites, social networks, and more. This paid tool allows you to analyze engagement, brand sentiment, and comments.
Keyhole
Keyhole provides online monitoring solutions from keyword trackers, and influencer trackers, to account trackers. The quantity of each result will depend on the tier you are on, as the higher the plan the more the additional features. Keyhole allows you to monitor all accounts at once and post in real-time, and you can use its analytics to optimize your posting schedule. It can be used for social media listening, and you can use its data to optimize and report hashtag campaigns. The tool enables you to find out the engagement rate, the total number of posts, total reach, and the impressions created by your hashtags.
Zoho Social
Zoho Social is a user-friendly social media management platform for monitoring and analytics. It offers reliably customizable streams where you can add Twitter columns for interactions, conversations with particular leads, and specific public figures. Its integration with the CRM system makes it a cross-team experience. It might not be as sophisticated as other tools, but it comes with a high level of listening and reporting tools that can satisfy a small business.
Brand24
This tool provides you with social insights into what people say about your brand online. Brand24 targets all sizes of businesses with a $49 package for new and small businesses. You will find out when your brand is mentioned and what people are saying, thus can take action in real-time. Brand24 allows you to engage in discussions right on the platform. It gives you full mention analytics, thus making you understand who is talking about the brand online and helping you develop your influencer score.
Social Mention
Social Mention is distinct from Mention and is a free social media tool that allows you to find out what people say about your products and brands online. It is a search engine that crawls places like YouTube, Twitter, and blogs to find information that is relevant to your brand, business, or industry. It does not save your searches, since you do not require an account to use it.
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