The rise of social media stars as influencers is a significant earning opportunity for them. How much an influencer campaign costs depends on the type of campaign and the number of platforms involved. What's more, it depends on whom you are targeting and how much reach you want to achieve. In the current market, influencers span from prominent celebrities to daily users. The influencer marketing prices range from $1000 to about $1 million per post. Influencers are not only brand ambassadors but also active social media users who have influence. For this reason, influencers typically get paid a lower amount for every post by brands. The price will depend on the popularity of the influencer and how much reach you want to achieve.
Facebook ($25 / 1000 followers)
Due to the rise of Instagram, Facebook is no longer the most advantageous platform for influencer marketing. However, brands still actively buy Facebook ads and use them as a marketing tool. If you're only looking to reach 1,000 followers on Facebook, you can get a sponsored post from an influencer for around $25. You can also pay $50 to reach 10,000 followers. This is the best option if you're looking to target a very specific audience with your campaign. Here are some of the possible influencer marketing prices on Facebook:
- Influencers having 10,000 followers can charge up to $250 per post
- Influencers having 10,000 followers can charge up to $2500 per post
- Influencers having 10,000 followers can charge up to $25,000 per post
An influencer might exceed that average rate in certain cases, but it's still rare. For example, an influencer with 200,000 followers will likely charge $1 million or more for a post. This is why you need to be very specific about your target audience.
Instagram ($10 / 1000 followers)
If you're only looking to reach 1,000 followers on Instagram, you can get a sponsored post from an influencer for around $10. You can also pay $25 to reach 10,000 followers. This is the best option if you're looking to target a very specific audience with your campaign. The issue with Instagram is that it's much more competitive than Facebook because of the lower number of users on Instagram compared to Facebook. Because of this, the price will be much lower, and not all influencers will accept such low rates. Here are some of the possible influencer marketing prices on Instagram:
- Influencers having 1,000 followers can charge up to $10 per post
- Influencers having 1,000 followers can charge up to $20 per post
- Influencers having 1,000 followers can charge up to $25 per post
- Influencers having 10,000 followers can charge up to $100 per post
Twitter ($2 / 1000 followers)
Although Twitter is not a very popular platform for influencer marketing, it still has a relatively high amount of users. If you're looking to reach 1,000 followers on Twitter, you can get a sponsored post from an influencer for around $2. You can also pay $50 to reach 10,000 followers. It's not recommended that you pay influencers to post at such a low rate because they won't do it voluntarily. Here are some of the possible influencer marketing prices on Twitter:
- Influencers having 1,000 followers can charge up to $2 per post
- Influencers having 1,000 followers can charge up to $10 per post
- Influencers having 10,000 followers can charge up to $50 per post
An influencer might exceed that average rate in certain cases, but it's still rare. For example, an influencer with 200,000 followers will likely charge $1 million or more for a post. This is why you need to be very specific about your target audience.
Pinterest ($5 / 1000 followers)
If you're looking to reach 1,000 followers on Pinterest, you can get a sponsored post from an influencer for around $5. You can also pay $25 to reach 10,000 followers. This is the best option if you're looking to target a very specific audience with your campaign. The issue with Pinterest is that it's much more competitive than Instagram and Facebook because of its lower number of users on Pinterest than Instagram and Facebook. Because of this, the price will be much lower, and not all influencers will accept such low rates. Here are some of the possible influencer marketing prices on Pinterest:
- Influencers having 1,000 followers can charge up to $5 per post
- Influencers having 10,000 followers can charge up to $50 per post
- Influencers having 100,000 followers can charge up to $200 per post
LinkedIn ($15 / 1000 connections)
If you're looking to reach 1,000 connections on LinkedIn, you can get a sponsored post from an influencer for around $15. You can also pay $50 to reach 10,000 connections on LinkedIn. It's not recommended that you pay influencers to post at such a low rate because they won't do it voluntarily.
Conclusion
In conclusion, influencer marketing is one of the most popular paid social media advertising forms. Its effectiveness depends on how well you choose the influencer and the type of campaign you're running. An influencer can make a huge impact by giving their opinion. They can influence others to buy a product or service, and they are also able to increase your brand's reputation. Having a positive image is great because it will help your brand reach a larger audience.
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