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You can find many different answers, supported by data, on how often you should be blogging to your website. The reason this statement is true is that it depends on your goal behind having a website. Let’s dive in deeper to determine how often you should be posting. Keep in mind that if you have a small team or are a solo entrepreneur, it is always better to create quality content than to post inferior content more often.
Organic Traffic
Organic traffic is any traffic that comes to your website that is not derived from paid advertising. If you want to drive organic traffic to your website, you should post as often as possible. Experts suggest that 11 times a month may be ideal. One of the simplest ways to achieve that number while producing quality content is to educate your audience.
Create a New Company
If you are starting a new company, then you need to blog almost daily. Many companies report that their organizations begin to get a lot of traffic from search engines when they hit 100 posts, so try to get there as quickly as possible while keeping your quality high. Especially if you have a revolutionary idea, be sure that most of your content is educational.
Build Brand Awareness
If the purpose of your website is to build brand awareness, then blogging is essential because every time that Google and other search engines see that you are producing high-quality content, you get a little more domain authority. Therefore, more people will find your content in search engines. Then, they may choose to share it with their social media accounts or send the link to a friend. If building brand awareness is your essential goal, you should aim to blog 11 times per month. In addition to providing educational content, think about blogging content that is likely to be shared, such as branded infographics or promoting your employees.
Direct Sales
If the goal of your website is direct sales, you may want to publish a blog every day. This is especially true for companies who deal in fast-paced industries, like fashion, restaurants and entertainment venues where yesterday’s information may no longer be applicable. Keep these posts short and focus on making an immediate connection with your audience. Try sharing information in different ways on your blog and keeping track of which methods results in more sales. While you can watch website traffic numbers, that does not always mean you are reaching your target audience.
Inform Viewers
If the purpose of your content is to keep your viewers in the news loop in an industry which is relatively stable, then think about blogging once or twice a month. Your posts should be over 1,000 words and be filled with information that your users will find helpful. Be sure that you are linking out to other authoritative sites to prove to your viewer and the search engines that your company associates with the right type of people. Vary the kind of posts that you are making. Possibilities include:
- Listicles
- Personal stories
- Guest blogging
- Newsworthy Articles
- Checklists and cheat sheets
- How-to Guides
- Infographics
- Interviews
- Roundups
Determining How Often You Should Blog
Now that you have a general idea of how often you should be blogging, you need to test your theory on your website. If you have an established blog, you may want to ask your readers how often they want you to post. Watch your Google analytics to see if your blogging frequency impacts your website’s traffic.
There is no simple answer to how often you should be blogging. The most crucial factor is that you are doing it regularly. This allows your target audience to know when they can expect to hear from you next. It also helps to set you apart as an authority in your field. Testing allows you to see what works best with your target audience. The purpose behind your website will help you determine how often you should blog.
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